To gain Instagram followers, you have to play the network game. This is where the term “social” network takes on its importance. You will indeed have difficulty gaining subscribers if you do not open up to others and if you do not take the step of following other people yourself.

By creating this connection, you give yourself a chance to make your content known. The people you subscribe to will be able to discover your account. Being curious by nature, users are likely to linger on your profile to see who you are and what you offer, which gives you a chance to gain Instagram followers.

But this approach of following other accounts also sends a signal to the algorithm, which will tend to make you appear in the suggestions of other similar users. An additional way to gain subscribers. It is also beneficial for you since the network will allow you to discover other similar profiles and thus help you develop your network.

Following similar Instagram accounts is an excellent way to make your account known. But it’s also a great way to see what other users are doing: it’s an almost inexhaustible source of inspiration.

But be careful; you don’t have to subscribe to every profile without thinking. We must create a quality ecosystem made up of qualified shapes. You must also do this by paying attention to your profile’s Followers/Following accounts ratio. Following 1000 people when you only have 100 subscribers does not send a good signal to the algorithm. Moreover, quickly subscribing to fewer people is not recommended either, and the algorithm could confuse you with a bot.

Use the right hashtags.

Instagram’s search system is primarily based on hashtags. These keywords are used to describe a post succinctly and can help you increase your visibility and thus gain followers check now.

You need to think carefully about the hashtags you use in your posts. It is possible to add a maximum of 30. These terms must correspond to your subject and your sector of activity. But it is essential not to use the same ones all the time to reach a more varied audience. An account that posts the same hashtags repeatedly will not be favored by the algorithm in search results.

Opinions differ on the types and number of hashtags to use. Some experts recommend using only popular hashtags and using as many as possible. Others advise instead to put only 10 carefully selected ones.

On this point, you should choose hashtags based on your current number of Instagram followers. A hashtag that is too popular (+100k publications) risks drowning your content in too many results and putting you in competition with larger accounts.

We will also have to experiment to find the winning formula. In any case, you should never use relevant hashtags related to your publication. Take your time looking at what your competitors are doing to do this.

Interact with your community of Instagram subscribers

If everything goes according to plan, you should already see the results of your efforts and gain Insta followers. To keep them in your community, you must satisfy them by continuing your content efforts. But you also have to show that you are close to them.

It’s mathematical. The type of interaction generated by your content requires more or less effort on the part of a subscriber:

It requires almost no effort: clicking the button or double-tapping the post.

Commenting is already rarer: the content must be exciting for the subscriber’s eyes to take place.

Sharing is even more challenging to achieve. Many users tag a few friends in a comment to share content with them. For a user to share a post with their entire network, it must be worth it.

If someone tries to comment or share your post, you must show that you are grateful and close to them. It is essential to respond to comments to encourage discussion. It will help you work on your image and always please your subscribers, who will feel more considered. This approach will make them more inclined to comment on your future publications.

But you also have to interact with the publications of the accounts you subscribe to. By doing this regularly, you are more likely to create lasting relationships with your existing subscribers and those you follow. You have to do it intelligently by selecting the fascinating accounts.

Also, be careful not to do too much self-promotion in your interactions because users will notice it immediately.

Promote your Instagram account outside the network

People who only have an account on Instagram are rare. Users are generally present on at least one other social network: Facebook, TikTok, Snapchat, etc. Even if we focus only on Instagram, we should consider the different platforms.

You increase your chances of gaining followers by talking about your Instagram account on other networks. If you have a YouTube channel, don’t hesitate to promote your Instagram account through your videos.

We must also remember that Instagram and Facebook are the property of the Meta Group. You can link your two accounts on these networks and create synergies. Publishing content is also straightforward since sharing the same publication on both networks is possible. Although it is recommended to do this sparingly, it can help gain subscribers.

Another method is sending friend requests to other people on Facebook to introduce them to your Instagram account. Facebook is losing steam in the Western market, but many people still log on to it regularly. It would be a shame not to take advantage of it.

If you run a blog, integrating Instagram posts directly into your articles can also be an excellent way to promote your account. Blog readers indeed represent a potentially significant source of new followers.

Finally, it is essential to discuss your Instagram account on all your different communication media: website, newsletters, email signatures, posters, goodies, etc. A QR Code feature allows you to share your Instagram account on any print or image, which is very convenient.

Organize competitions

The competition is a very effective technique for quickly gaining subscribers on Instagram. We’ve all seen a match shared by an account we follow in our news feed. Therefore, it is a vector of visibility that can help gain new subscribers in record time.

The mechanics are often the same. We share a publication on the network to announce the competition. To participate, we ask users to like, comment, and share the magazine in a story by tagging one or more friends, but we also ask them to follow the organizer’s account. At the end of a specific time, the organizer randomly selects the winner of the game.

So, it’s a great way to promote an account and get new followers. The effectiveness of a competition depends mainly on one thing: the gift that can be won. The facility must be interesting enough to motivate people to participate.

But be careful; the competition must also bring you qualified followers. It is better to gain 100 eligible subscribers rather than 1000 subscribers who will unsubscribe just after the game. It will therefore be necessary to think carefully about the prize money and the terms of the competition so that the operation has lasting results.