Market Insights & Analysis: US Whey Protein Market (2024-30)
Projected Growth: The US Whey Protein Market size is estimated to grow at a CAGR of around 8% during the forecast period, i.e., 2024-30.
Comprehensive Overview of the US Whey Protein Market
Utilizing both primary and secondary research methodologies, the US Whey Protein Market report offers an in-depth analysis valuable for stakeholders and investors seeking market insights. This report delves into market dynamics, providing a detailed examination of regional trends and developments.
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The US Whey Protein Market Driver: Health Consciousness and Rising Disposable Income Synergistically Drive the Growth of The US Whey Protein Market
Driven by increased health education and a desire for improved quality of life there is a growing emphasis on healthier lifestyles. This has proactively led consumers to integrate protein supplements like whey into their diets. Also, the old age population in the US is growing and this is expected to positively impact the Whey Protein Market. For instance, as per the Population Reference Bureau, it is projected that the number of Americans ages 65 and older will increase from 58 million in 2022 to 82 million by 2050. The increase in the old-age population would contribute to an increased demand for whey protein products due to the increased risk for Sarcopenia which is the loss of muscle mass due to the natural aging process coupled with a desire for improved quality of life among older adults.
Further, increasing disposable personal income has allowed these individuals to spend more on their health. For instance, as per the US Bureau of Economic Analysis, personal income in the US increased from USD21,284.0 billion in 2021 to USD23,315.9 billion in 2023. Due to high disposable income individuals were able to afford premium-priced whey protein products. Consequently, manufacturers also targeted these affluent consumers with higher-quality whey protein offerings, specialized formulations, and premium packaging, potentially driving market growth and innovation in the US Whey Protein Market.
Therefore, owing to the above-mentioned factors the market for Whey Protein in the US would continue to witness prosperity during the forecasting years.
US Whey Protein Market Segmentation
By Product Type
-Whey Protein Concentrate (WPC)
-Whey Protein Isolate (WPI)
-Whey Protein Hydrolysate (WPH)
- The Whey Protein Isolate (WPI) segment of the Whey Protein Market is anticipated to grow with the highest market share over the forecast period.
By Application
-Sports Nutrition
-Food & Beverages
-Dietary Supplements
-Animal Feed
By Distribution Channel
-Online Stores
-Supermarkets/Hypermarkets
-Pharmacies
-Specialty Stores
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Key Players in the US Whey Protein Market
The report features major players including:
Hilmar Cheese Company, Inc., Glanbia PLC, Arla Foods Ingredients Group P/S, Fonterra Co-Operative Group Limited, Carbery Group, LACTALIS Ingredients, Agropur Cooperative, Saputo Inc., Nestle S.A., AS-IT-IS Nutrition, Davisco, and Others
Key Questions Answered in the US Whey Protein Market Report
- Who are the major players in the US Whey Protein Market?
- Which region presents the most potential for the US Whey Protein Market?
- Which application area of the US Whey Protein Market is anticipated to grow significantly in the coming years?
- What opportunities exist for new market entrants?
- What is the projected market size for the US Whey Protein Market by the end of the forecast period?
- What are the growth prospects for the US Whey Protein Market?
- What is the base year considered in this market report?
- Which region holds the largest market share in the US Whey Protein Market?
- What factors are expected to drive the growth of the US Whey Protein Market?
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